Behind Every Successful Small Business There Is a Family.
It all started nearly four decades ago in St. Louis, Missouri, when a first-time mom started designing hair accessories to tame her daughter’s hair and accentuate her style. Her hobby turned into a business, and the business eventually grew to become America’s best-known brand of infant and girl’s hair accessories – Wee Ones™!In 2010, first-time entrepreneurs Miles and Gina Faust took over Wee Ones to begin the next chapter of the company’s story. Miles runs the business side of things, while Gina leads the design and marketing efforts at Wee Ones. In 2014, their daughter, Allie, joined the family business to help develop the in-house capability of printing custom designs on their ribbons, taking creativity at Wee Ones to a whole new level.
Working together, this family is committed to the success and growth of Wee Ones for years to come.
Wee Ones Today
Since acquiring Wee Ones, Miles and Gina have expanded the company’s brand and product portfolio to include infant and toddler Sun Hats, and a label for tween/teen girls called Après les Petites™. In 2013, Wee Ones introduced the now-patented WeeStay™ No Slip Clip, a product improvement designed for active girls who want their bows to stay in place all day long.
More recently, Wee Ones launched Sublime Designs, a line of fun and trendy sublimation-printed socks and accessories, as well as the Wee Ones Game Day Collection – a line of officially licensed collegiate hair accessories – in partnership with Divine Creations.
As Wee Ones continues to evolve, Miles and Gina are committed to offering the same quality and superior customer service that Wee Ones has prided itself on for almost 40 years.
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