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Frou Frou & Company

Hi! We are a new brand of babywear based in San Diego, specializing in high quality and high style clothes for the sweet little ladies in your life. As sisters, we grew up playing dress up on the regular, make-believe daily, and in general bringing the party wherever we went. To this day we still find an absurd amount of fun in all things girly: playing dress up (albeit in more adult styles), wearing glittery accessories, and of course, bringing the party!

We design for the unapologetic girly girl with a discerning eye for style and a sense of adventure as big as her sense of humor. And we are proud to say that all of our pieces are made right here in sunny San Diego!

We believe that life can move too quickly, and we should embrace the playfulness and freedom of childhood as long as possible. We believe the clothes that little girls wear should be a reflection of their innate playfulness, but still be comfortable enough for her daily adventures. We like to create pieces with a sense of nostalgia for simpler times, and think there is beauty in simplicity.

We believe in spreading giggles. We believe in making the world a more beautiful place.

And we believe that life is sweet.  Let’s dress accordingly.

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